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Hell Hath No Fury like a Scorned Soap Fan: A Case Study of Soap Opera Fan Activism
(North Dakota State University, 2012)
Soaps operas, or daytime serials, have long been a staple of American culture. In April 2011, ABC-Disney announced the cancellation of All My Children and One Life to Live. Cancellations propelled the fans of these programs ...
Corporate Communication on Controversial Social Issues and Its Effects on Attitude Change and Attitude Certainty
(North Dakota State University, 2018)
Corporations are increasingly communicating about controversial social issues, including gun control, LGBT rights, confederate flag use, and immigration policies. The purpose of this dissertation was to understand how this ...
Purchasing for a Cause : Millennials' Perceptions of the Cause-Related Marketing Campaigns of Susan G. Komen for the Cure
(North Dakota State University, 2011)
Millennials make up the largest generation to date and are highly involved in the support of social causes. Due to their philanthropic interests, Millennials have recently become the target of cause-marketing campaigns. ...
“I Signed up for Twitter. Reason? Flood News.”: An Analysis of Pre-Crisis Tweets Made by Decision-Makers, Media, and the Public
(North Dakota State University, 2014)
This study examines the use of Twitter by decision-makers, the media, and the public during the pre-crisis stage of the 2013 Fargo-Moorhead flood. Three research questions guide this study in order to gain understanding ...
The Impact of Dissent and Workplace Freedom of Speech on Employees’ Well-Being
(North Dakota State University, 2019)
This study examined the impact of dissent and workplace freedom of speech on employees’ well-being (subjective, psychological and workplace well-being). Data for the study were collected through an online survey distributed ...
(De)constructed Gender and Romance in Steven Universe: A Queer Analysis
(North Dakota State University, 2019)
As LGBTQ issues come to the forefront of discussion, the acceptance of queer television is becoming more common. However, research has shown that seemingly progressive shows often reinforce dominant ideologies, despite the ...
The Press and the Historical Development of Three Women's Intercollegiate Athletic Programs in the Upper Midwest, 1950-1980
(North Dakota State University, 2011)
From 1950-1980, women's intercollegiate athletic programs experienced exponential growth, with newspapers rarely detailing the journey until Title IX passed in 1972. This project examined how women's athletics developed ...
Cloudy with a Chance of Endorsements: Analyzing Vaping Communities through Taylor’s Strategy Wheel and Parasocial Interactions
(North Dakota State University, 2017)
The purpose of this dissertation is to launch a greater understanding of Taylor's Six-Segment Strategy Wheel (SSSW) and how it might pair with purchasing intentions with the use of parasocial interactions and celebrity ...
Online or Face-to-Face?: Relationship Satisfaction and Attraction in Romantic Relationships Across Two Media
(North Dakota State University, 2011)
The purpose of this study was to examine romantic relationships that began through face-to-face (FtF) interaction or computer-mediated communication (CMC). Two hundred seventy-six participants who were currently in romantic ...
When Work and Family Merge: Understanding Intragroup Conflict Experiences in Family Farm Businesses
(North Dakota State University, 2015)
Family farms experience conflict in the everyday operation of the farm (Weigel &
Weigel, 1990). However, family farm members rarely bring up conflicts to the other party;
rather, they keep their frustration to themselves ...