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JC Penney Strategic Marketing Plan 2012: Product Strategy
(North Dakota State University, 2012)
The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on ...
Internationalization in Culturally Dissimilar Markets: Analysis of Traditional and Modern Retailing Formats in Egypt
(North Dakota State University, 2014)
Contrasting views on the influence of host country culture as a key determinant in foreign market selection and entry mode of U.S. retailers remains an area for discussion. This study identifies common trends in foreign ...
Customer Experience Management: Does a More Focused Approach to the Customer Experience Lead to Store Performance Measure Increases?
(North Dakota State University, 2012)
This project explored the principles of experiential retailing and how the retailer Lands’ End is using these principles to increase key performance indicators in their retail locations. The types of experiential retailing ...
The Value of Rewards in a Referral-Based Loyalty Program
(North Dakota State University, 2014)
Loyalty and rewards programs provide incentives to customers in exchange for their membership. The presence of these programs is widespread in the marketplace and consumers are beginning to expect such programs to be ...
Beatrice and Francis Business Plan
(North Dakota State University, 2014)
Beatrice and Francis (B&F) is a fashion design house envisioned by fashion designer Rosemary Mlekwa (RM). This business plan serves as the framework for the development of B&F. The plan highlights how the fashion house ...
Improving Diabetes Merchandising, One Shelf at a Time
(North Dakota State University, 2013)
The outcome of this study is to propose more-effective ways to merchandise diabetes products, with a cross-merchandised approach that provides education and a better in-store experience for shoppers. This research aims to ...
Evidence of Climate Niche Creation in the Northern Great Plains: The History of Invasion, Population Genetics, Competitive Effect, and Long-Term Trends of Invasive Poa Pratensis L.
(North Dakota State University, 2016)
Understanding the mechanisms of invasion is critical in order to control an invasive species. Poa pratensis L. (Kentucky bluegrass) is an invasive species that has been present in the northern Great Plains (NGP) for over ...
Developmental Effects on Immunity: Hormonal and Proteinase Control
(North Dakota State University, 2016)
Insects are ubiquitous, diverse, and able to combat infections despite their lack of adaptive immunity. Insects have a robust innate immune system that is divided into two branches, cell-mediated and humoral. Activation ...
Ecophysiological Implications of Spring Conditions on the Alfalfa Leafcutting Bee, Megachile rotundata
(North Dakota State University, 2017)
Spring conditions stimulate development of many plants and animals after a period of winter dormancy. Climate change is predicted to cause earlier spring thaws, increasing temperature variability, and more frequent cold ...
On the Origin of Modern Horse Breeds from Four Distinct Subspecies of Equus Caballus
(North Dakota State University, 2016)
Although the evolution and domestication of the horse has been extensively studied, many mysteries remain. No other animal has been as influential on the development of human societies and cultures as the horse. Horses ...