This study focused on construction project organizational dynamics, leading to implementation of sustainable construction. Data were derived from a questionnaire responded by construction industry practitioners. Results identified the need for promoting sustainable construction by cost and value benefits to the industry rather than environmental and social benefits. This approach promotes the interest of people who will not be conceived behind the environmental reasoning behind sustainable building. Also the factors that ranked the relatively low were those that do not provide considerable benefits to the organization during the construction phase. Higher initial investment, and the uncertainties of the time to recover it appear to be barriers to implementation of sustainable construction, although construction professionals were of the opinion that lower life-cycle cost and increased building value could easily repay it. The results of this study would benefit future construction-project participants who encounter organizational challenges in implementing sustainable designs in their project.