The BBQ Boot Camp program was designed to educate consumers about agriculture production and sustainability, while teaching outdoor cooking methods with meat as the focus. Through the BBQ Boot Camp model, consumer impact was analyzed using a pre- and post-program test. The test questions focused on outdoor cooking, agriculture practices, and food safety issues. Data were collected from 3,112 attendees from 31 BBQ Boot Camps in 2009–2013. Data were analyzed using the MIXED procedure in SAS with fixed effects of year, time, age, sex, and city size (1=population>15k; 2=population between 2.5k-15k; and 3=population<2.5k) and all two-way interactions were tested and removed from the model if P>0.1. Consumer demographics included men and women representing five age categories (18-29, 30-39, 40-49, 50-59, and 60+). Data collected provided a unique opportunity to observe factors influencing consumer purchase decisions and the ability to evaluate the effectiveness of this form of extension programming.