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JC Penney Strategic Marketing Plan 2012: Product Strategy
(North Dakota State University, 2012)
The JCPenney Company has undergone a transition from a value retailer to a streamlined,customer-driven retailer in order to set itself apart from its biggest competitors, Macy’s and Kohl’s. Previously, JCP was focused on ...
Customer Experience Management: Does a More Focused Approach to the Customer Experience Lead to Store Performance Measure Increases?
(North Dakota State University, 2012)
This project explored the principles of experiential retailing and how the retailer Lands’ End is using these principles to increase key performance indicators in their retail locations. The types of experiential retailing ...