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Customer Experience Management: Does a More Focused Approach to the Customer Experience Lead to Store Performance Measure Increases?
(North Dakota State University, 2012)
This project explored the principles of experiential retailing and how the retailer Lands’ End is using these principles to increase key performance indicators in their retail locations. The types of experiential retailing ...
Beatrice and Francis Business Plan
(North Dakota State University, 2014)
Beatrice and Francis (B&F) is a fashion design house envisioned by fashion designer Rosemary Mlekwa (RM). This business plan serves as the framework for the development of B&F. The plan highlights how the fashion house ...