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Now showing items 41-50 of 61
Purchasing for a Cause : Millennials' Perceptions of the Cause-Related Marketing Campaigns of Susan G. Komen for the Cure
(North Dakota State University, 2011)
Millennials make up the largest generation to date and are highly involved in the support of social causes. Due to their philanthropic interests, Millennials have recently become the target of cause-marketing campaigns. ...
“I Signed up for Twitter. Reason? Flood News.”: An Analysis of Pre-Crisis Tweets Made by Decision-Makers, Media, and the Public
(North Dakota State University, 2014)
This study examines the use of Twitter by decision-makers, the media, and the public during the pre-crisis stage of the 2013 Fargo-Moorhead flood. Three research questions guide this study in order to gain understanding ...
The Impact of Dissent and Workplace Freedom of Speech on Employees’ Well-Being
(North Dakota State University, 2019)
This study examined the impact of dissent and workplace freedom of speech on employees’ well-being (subjective, psychological and workplace well-being). Data for the study were collected through an online survey distributed ...
(De)constructed Gender and Romance in Steven Universe: A Queer Analysis
(North Dakota State University, 2019)
As LGBTQ issues come to the forefront of discussion, the acceptance of queer television is becoming more common. However, research has shown that seemingly progressive shows often reinforce dominant ideologies, despite the ...
The Press and the Historical Development of Three Women's Intercollegiate Athletic Programs in the Upper Midwest, 1950-1980
(North Dakota State University, 2011)
From 1950-1980, women's intercollegiate athletic programs experienced exponential growth, with newspapers rarely detailing the journey until Title IX passed in 1972. This project examined how women's athletics developed ...
Online or Face-to-Face?: Relationship Satisfaction and Attraction in Romantic Relationships Across Two Media
(North Dakota State University, 2011)
The purpose of this study was to examine romantic relationships that began through face-to-face (FtF) interaction or computer-mediated communication (CMC). Two hundred seventy-six participants who were currently in romantic ...
Phatic Communication Use in Employment Interviews: Predicted Outcome Value, Liking, Relational Closeness, and Communication Satisfaction
(North Dakota State University, 2016)
The purpose of this study was to examine phatic communication use in employment interviews and whether or not phatic communication use affects applicant perceptions of the interviewer. A lab experiment was conducted with ...
Connecting with Instructors on Facebook: Why and Why Not
(North Dakota State University, 2013)
The following thesis examined the student-instructor connection on social network sites (SNS). Facebook is the most popular SNS and it covers a range of users include both students and instructors. On Facebook, some students ...
Adult Silbing Communication: Attachment Style and Strategy
(North Dakota State University, 2013)
In an effort to further understand communication within sibling relationships, this study examined adult sibling relationships and the connection between attachment styles and the strategies or relational maintenance ...
“It’s All About That Piece of Paper”: Vocational Anticipatory Socialization Messages Received by First Generation College Students
(North Dakota State University, 2013)
The number of first-generation college students (FGCSs) attending four-year colleges/universities is on the rise. While numerous studies have examined descriptive characteristics of this growing population, few studies ...