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Now showing items 61-63 of 63
The Role of Cyber and Face-to-Face Verbal Bullying on Adolescent Victims
(North Dakota State University, 2010)
The purpose of this study was to examine adolescent verbal bullying across
communication media (e.g., face-to-face [F2F], cyber, both). Media Richness Theory
(MRT; Daft & Lengel, 1984; 1986) and hyperpersonal communication ...
Powerful and Powerless Language in Health Media: An Examination of the Effects of Biological Sex and Topic Focus on Language Styles
(North Dakota State University, 2010)
Powerless language has been shown to influence audience perceptions, and the media has
been shown to influence health behaviors. However, little research has looked at
powerless language in health media. This study expands ...
Extending the Diffusion Model in Risk Communication: A Case Study of Risk in a Public Health Campaign
(North Dakota State University, 2010)
Everett Rogers' (2003) diffusion model provided a theoretical framework through which to
measure change among publics. However, use of Rogers' diffusion model can lead to
research shortcomings such as lack of consequence ...