The stadium experience is one that has evolved and been enjoyed for centuries. Stadium architecture, technology, and the sporting event itself has changed greatly yet many events tend to miss out on the atmospheric and experience potential. Stadium size has contributed to this as fans have started to feel alienated at events. Smaller market teams have especially missed out on this atmosphere as most designers assume capacity is the only contribution to a positive experience. This thesis will investigate how a stadium contributes to the overall sporting event experience, the community as a whole, and will attempt to create a list of design considerations that can be applied to existing and future venues with an emphasis on limited market clients. The design principles will be derived from historical and case study research of a variety of venues and experiences worldwide. The principles described will be implemented in the design of the Pier Luigi Penzo stadium in Venice, Italy. The Pier Luigi Penzo, like other successful venues, can stand as an example for how architecture can influence the stadium experience and contribute to communities in a positive fashion.