Athletic Fundraising and University Development Offices: A Structurational Relationship
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Abstract
This case study examines the working relationship between an athletic department
and a central development office within a university. This study focuses primarily
on the coordination of fundraising efforts between the two offices. A qualitative
approach, using a structuration theoretical framework, presents the working
relationship at Midwestern State University (MWSU) through in-depth interviews.
Results suggest the two offices could improve the coordination of fundraising
efforts. Recommendations, based on the results and theoretical framework, are
given.