The thesis responds to the statement that queries the role of the designer and asks whether or not one can "unmask" that which has been covered up by our tendencies in the way we live. The typology being a master-builder university will help to resolve this issue. The unifying idea here is that through a “slowing down” in the approach to design, be it through poetic interpretation of an “artefact” or narrative one can then root a design in a tangible meaningful process. In justification: it is essential that we (as designers) slow things down in order to stop the machine of culture that has consumed our lives and bring back a true meaningful way of living to our society. Key words: unmask, culture, artefact