Show simple item record

dc.contributor.authorAdams, Lyndsie Shaliece
dc.description.abstractLoyalty and rewards programs provide incentives to customers in exchange for their membership. The presence of these programs is widespread in the marketplace and consumers are beginning to expect such programs to be available across many industries. However, the cost of operating these programs is significant. This study analyzed a rewards program in which members of a health club are rewarded for referring other new members. The purpose of this study was twofold; identify who participated in the rewards program, and determine if members value rewards. Secondary data on member participation within the program was gathered, and a survey was distributed to members. The secondary data displayed that behaviors varied by age group, gender, and stage of membership tenure. The survey found that a majority of members value this firm’s rewards program. Based on the data, suggestions for improving the program are provided.en_US
dc.publisherNorth Dakota State University
dc.rightsNDSU Policy 190.6.2
dc.titleThe Value of Rewards in a Referral-Based Loyalty Programen_US
dc.typeMaster's paperen_US
dc.date.accessioned2014-05-05T16:22:38Z
dc.date.available2014-05-05T16:22:38Z
dc.date.issued2014
dc.identifier.urihttp://hdl.handle.net/10365/23151
dc.subject.lcshRelationship marketingen_US
dc.subject.lcshCustomer relationsen_US
dc.subject.lcshCustomer loyalty programsen_US
dc.rights.urihttps://www.ndsu.edu/fileadmin/policy/190.pdf
ndsu.degreeMaster of Science (MS)en_US
ndsu.collegeHuman Sciences and Educationen_US
ndsu.departmentApparel, Design, and Hospitality Managementen_US
ndsu.programApparel, Retail Merchandising and Designen_US
ndsu.advisorManikowske, Linda


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record