Using a basic qualitative approach, interviews were conducted with five agents in North Dakota with a range of experiences and lengths of service to evaluate the effectiveness and implementation of Common Measures, a set of survey instruments designed to assess the impact of the 4-H program. The study addresses the culture of North Dakota Extension’s views on evaluation and the implementation of Common Measures. The use of a state-wide reporting tool to assess the 4-H program in North Dakota was perceived as necessary, however, many agents felt Common Measures, missed the mark and did not meet the North Dakota reporting. The ability to tell the story of the 4-H program and the long-term impact it has on youth is necessary to the success of any state-wide reporting venture. Additional training on how alternative forms of data collection can be used to tell the story of their program is needed.